About Us
Our Mission
Planter envisions a future where plant-based nutrition is the norm. We aim to make this transition accessible to all, believing everyone has the right to nourish themselves optimally while responsibly minimizing their impact on our planet.
With a balanced meal plan, tasty plant-based recipes, and ongoing professional support, Planter promotes healthy and sustainable food choices.
Our team
Carlotta Perego
Creative Director and Founder
In 2018 she founded Cucina Botanica, now a symbol of plant-based cuisine and sustainable living in Italy. Through her social media channels, online cooking course, and three bestselling books, Carlotta is spearheading an unprecedented shift.
Her inclusive, positive, and welcoming communication brings together not only vegans and vegetarians but also thousands of people aspiring towards a more plant-based diet.
She has imparted her unmistakable touch to Planter's recipes: they are easy, quick, and guaranteed crowd-pleasers.
Silvia Goggi
Scientific Director and Founder
Dr. Silvia Goggi is a medical graduate with specialization in Food Science, a Master's degree in Vegetarian Nutrition, and Board Certification in Lifestyle Medicine. She co-authored the guidelines for plant-based dietary planning published in prestigious peer-reviewed journals, and has written four bestsellers on the subject.
She created the algorithm that enables Planter to generate balanced plant-based meal plans, merging the latest scientific literature with her extensive clinical experience.
Simone Secchi
CEO and Founder
After completing a degree in Occupational Psychology, he pursued a career in human resources and consultancy at major international companies. Since 2021, he has served as the Business Manager for Cucina Botanica.
His management expertise and insights were instrumental in bringing the intricate Planter project to life.